
Some folks never learn, do they?
The question, in this case, being valid even if these folks aren’t not precisely the same folks as the folks who made the same mistake earlier. They probably know one another.
The question arises thanks to the return, in Vermont, of the robocall. You remember the robocalls last month, the ones urging the people who picked up the phone to call their legislators and tell them not to vote for same-sex marriage?
Well, if you don’t, you can scroll back to the April 4 post entitled Hold The Phone. But you probably don’t have to do that to remember that the robocall campaign was a flop.
They usually are.
But here they come again.
This week, some thousands of Vermonters answered their phone to hear a voice telling them to call House Speaker Shap Smith to voice opposition to S.109, a bill which would ban flame retardants containing bromine, a halogen element (named for the Greek meaning “the stench of he-goats,” or at least so says Wikipedia).
Combined with other chemicals into polybrominated diphenyl ethers (PBDEs), bromine is an effective flame retardant, and is used in clothing, plastics, infant care seats and other products. Washington State and Maine have banned some PBDEs after finding that they could retard brain development in children, lower sperm production, and impair thyroid function. In addition, when PBDEs burn, they can produce carcinogenic dioxins. The consequences of this are not pleasing to firefighters, whose organizations have taken the lead in the effort to ban the substance.
Making it a bit peculiar that these pro-bromine phone calls are from an organization called Citizens for Fire Safety, and that the caller identified himself as a former Minnesota fire marshal.
Well, maybe not so peculiar. Because there is at least reason to believe that Citizens for Fire Safety is not a firefighters organization at all, but is actually a front group for the four major bromine manufacturers, established for them by the Burson-Marsteller public relations firm.
We’ll return to the evidence for that contention in a moment, recognizing that it is a contention, not an indisputable fact. What is an indisputable fact is that these robocalls are so politically incompetent that they make the ones against the same-sex marriage bill seem downright brilliant by comparison.
Cobbling together a few second-hand accounts (the News Guy did not receive one of the calls; he is not insulted), the voice on the phone begins by reminding the listener about “environmental extremists” who are “powerful,” and who value “their views ahead of peoples’ jobs.”
Hey out there, Burson-Marsteller or whoever wrote that copy. This is Vermont. It’s spelled V-E-R-M-O-N-T. To be sure, like every other state, Vermont has a constituency that is inspired by distaste for environmentalists.
But it’s a small constituency. Actually, there may not be any states where it’s an especially large constituency, as in, for instance, a majority. But there are states – Texas, maybe, or Utah – where such a message might attract almost as many people as it positively offends.
This is not one of those states. Therefore, your message has not only not done your side any good, but has almost surely done it some harm. Thanks to you, the bill’s chances are brighter than ever.
Which is not to say that it will definitely become law. It has broad support, broad enough to have passed the Senate by 30 to 0, as in, unanimously. But in the final days of a legislative session, a bill can get lost in the confusion, and effectively run out of time.
But if that happens, it is not likely to be the result of the robocalls, which reportedly urged listeners to “press 1″ of they agreed that the bill should be stopped. The anti-gay marriage calls at least provided each listener the name of his or her legislator. This one didn’t do enough work for such precision. It just urged everyone to call the House Speaker.
Not to mention that almost everybody already knew about the marriage debate and had an opinion about it. Who knew about this stuff? The most likely response must have been “huh?” and then hanging up.
As explained in the April 4 post, there is very little evidence in the political science literature that robocalls work at all, either to win elections or to influence legislation. So why are they common and perhaps getting even commoner?
A few possible answers: First, they’re cheap. Second, the firm that does the robocalling doesn’t care whether they work as long as it gets paid. Third, because they are cheap, the companies that pay the robocalling firm probably don’t mind paying, assuming they have money to spare.
The companies that may have money to spare here are Albermarle, Israel Chemicals Limited (ICL), Chemtura, and Tosoh, the last two being Japanese. They produce most of the PBDEs and have been identified as the financiers of the Bromine Science and Education Forum (BSEF), which is a client of Burson-Marsteller.
That connection does not prove that the public relations firm created the organization. But there is a host of evidence, circumstantial but convincing, of links between the firm and both BSEF and Citizens for Fire Safety, neither of which is forthcoming about where it gets its money.
A bit of caution is required because the evidence has been assembled by Source Watch, a project of the Center for Media and Democracy, which leans to the political left. But whatever the organization’s opinions, its facts have withstood scrutiny rather well. It may occasionally over-interpret. It does not fabricate.
At any rate, there is nothing unusual about the practice. For at least two decades, major industries have employed public relations firms to set up “astroturf,” (fake grass roots) organizations which pretend to speak for concerned citizens but are really adjunct public relations firms for the industries.
Without doing more probing than can be undertaken in a day, similar caution is required before making a final judgment on the claims that PBDE’s are dangerous, or that there are safer substitutes that provide the fire safety without the health hazards. The industry has its own web site with citations from World Health Organization studies concluding that bromine products are safe.
Some of the “evidence” provided by the anti-PBDE faction consists simply of one environmental organization citing the work of another. Thus the assertion by the Environmental Health Fund of Jamaica Plain, MA, that the health hazards of PBDE’s have been documented by “many dozens of peer-reviewed science research papers” is supported by a footnote citing the research of greensciencepolicy.org, another environmental organization.
But the Health Fund’s paper also cites more objective sources, such as the Maine Department of Environmental Conservation Center for Disease Control. And that assertion about the peer-reviewed papers came from a coalition of responsible fire-fighting and health organizations.
Besides, if the industry has such a good case, why does it feel it has to resort to such tawdry tactics?